PRODUCT
EXPERIENCE
Eating plant-based products can feel effortless. Developing the best plant-based product has a lot of uncommon science and creativity behind it.
IFF PRODUCT DESIGN™ and Experience Teams are here to work with you to optimize your product experience by providing insightful intelligence to guide product design, development and formulation. What does it mean? This means that together we can drive faster product development, with higher predictability of success and consumer-relevant product differentiation.

Expectations towards the product
Sensory perception of the product
Emotions triggered by the product
Cognition (thought, memory, verbalization etc.) associated with the product
CONSUMER-CENTRIC EVERY STEP OF THE WAY
STEP
Target Definition and Need Identification
QUESTIONS ADDRESSED
  • Who are we designing for?
  • What is the consumer target?
  • What consumer needs are we addressing?
  • When, where and how are these needs fulfilled?
STEP
Concept Creation and Product Design
QUESTIONS ADDRESSED
  • What elements should the product contain?
  • What is critical vs. nice to have for the consumer?
  • How to formulate the product to maximize consumer product experience?
STEP
Prototype Validation and Selection
QUESTIONS ADDRESSED
  • Is the prototype answering the consumer needs?
  • How is the overall product experience, including utilization and consumption?
  • Which prototype performs the best?
Launch
Market Success
WHAT CHALLENGES DOES IFF SOLVE?
Capabilities in practice
Rationalizing portfolio
Matching an existing product
Improving an existing product
Extending current range
Developing different product concepts
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