CAPABILITIES
SOLVING
CHALLENGES
IFF CAPABILITIES:
Decoding the sensory perception
  • Proprietary sensory language covering smell, taste, color, texture and mouthfeel
  • External sensory panels utilizing all static/dynamic profiling methods
  • All discrimination test methods including directional and non-directional
Understanding the consumer product experience
  • Consumer segmentation model based on values, motivational and need states models
  • Qualitative consumer methods, including ethnography, ideation, focus groups, co-creation, rapid assessment design with consumers
  • Quantitative consumer methods, including liking tests, preference mapping, conjoint analysis, KANO model and Beyond Hedonics™
Leveraging unique approaches in Cognitive Science
  • Human Science: Including Design Thinking, Creative Problem Solving, Moments of Truth
  • Neuro Science: Including Neurometrics, Affective Chemistry, Emotional Design
  • Data Science: Including predictive modeling, machine learning/AI, causal networks
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