MARKET INSIGHTS
Meat alternatives are a fast-growing market. Consumers are primarily driven by health motivations, but sustainability and ethics are becoming increasingly important.

By 2035, every tenth portion of protein is very likely to be
alternative.1
Alternative proteins by product 1
(million metric tons, base-case scenario)
CAGR
2020-2025 		CAGR
2025-2030 		CAGR
2030-2035
Total 13% 22% 8%
Beef 19% 21% 6%
Pork 22% 27% 8%
Chicken 20% 26% 12%
Seafood 22% 28% 14%
1BCG, Food for Thought: The Protein Transformation, 2021
55%
of global consumers say they avoid animal products at least sometimes.
35%
of global consumers say they always / usually try to reduce meat consumption.
The development of plant-based burgers was a major step in getting the attention of consumers. But those flexitarians want plant-based variety and innovation. It is time to think beyond the burger. It is time to explore plant-based whole muscle pieces.
Over 40% of global consumers are highly interested in meat alternatives that have the same taste and texture as real meat.
MOTIVATIONS
Tradition and familiarity are also influential considerations in this category. Consumers display a preference for plant-based meat products that appear familiar over those that appear novel. Products that are more meat-like in terms of taste, texture, juiciness, smell, and appearance will increase appeal among meat reducer consumers.
Re-creating the whole-muscle texture is no easy task. Explore this app to learn more about how SUPRO® TEX can help you develop plant-based applications consumers will crave.

Sources: Health Focus International, Global Protein Report, 2021.
GFI, Strategies to Accelerate Consumer Adoption of Plant-Based Meat, 2020

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