Meat alternatives are a fast-growing market and over 40% of consumers are highly interested in meat alternatives that have the same taste and texture as meat, as familiarity is an influential consideration. Products that are more meat-like in terms of taste, texture, juiciness, smell, and appearance, will increase appeal among the meat reducer consumers.

The development of plant-based burgers was a major step to expand adoption of meat alternatives. But those flexitarians want plant-based variety and innovation, so it is time to think beyond the burger.

Re-creating the whole muscle texture is much more complex.

Until now.