PRODUCT
EXPERIENCE
Eating a plant-based meat alternative can look trivial. Developing the best one has a lot of science and creativity behind it.
Our Product Experiences teams are here to work with you by providing insightful intelligence to guide product design, development and formulation. What does it mean? This means that together we can drive faster product development, with higher predictability of success with a consumer-relevant product differentiation.
Decoding the sensory perception
Investigating the consumer experience
Optimizing the product experience
CONSUMER-CENTRIC EVERY STEP OF THE WAY
STEP
Target Definition and Need Identification
QUESTIONS ADDRESSED
  • Who are we designing for?
  • What is the consumer target?
  • What consumer needs are we addressing?
  • When, where and how are these needs fulfilled?
SOME OF THE METHODS AVAILABLE
  • Consumer segmentation model based on values, motivational and need states models
  • Ethnography, U&A, moments of truth
STEP
Concept Creation and Product Design
QUESTIONS ADDRESSED
  • What elements should the product contain?
  • What is critical vs. nice to have for the consumer?
  • How to formulate the product to maximize consumer product experience?
SOME OF THE METHODS AVAILABLE
  • Multisensory language, static / dynamic methods
  • Expert sensory profiling, DoE, ideation, co-creation, rapid assessment design with consumers
STEP
Prototype Validation and Selection
QUESTIONS ADDRESSED
  • Is the prototype answering the consumer needs?
  • How is the overall product experience, including utilization and consumption?
  • Which prototype performs the best?
SOME OF THE METHODS AVAILABLE
  • Discrimination tests, consumer tests in controlled or realistic environment
  • Beyond Hedonics™ tools to measure response
WHAT CHALLENGES DOES IFF SOLVE?
Capabilities in practice
Rationalizing portfolio
Matching an existing product
Improving an existing product
Extending current range
Developing different product concepts