Eating a plant-based meat alternative can look trivial. Developing the best one has a lot of science and creativity behind it.
Our Product Experiences teams are here to work with you by providing insightful intelligence to guide product design, development and formulation. What does it mean? This means that together we can drive faster product development, with higher predictability of success with a consumer-relevant product differentiation.
Decoding the sensory perception
Investigating the consumer experience
Optimizing the
product
experience
CONSUMER-CENTRIC
EVERY STEP OF THE WAY
STEP
Target Definition and Need Identification
QUESTIONS ADDRESSED
Who are we designing for?
What is the consumer target?
What consumer needs are we addressing?
When, where and how are these needs fulfilled?
SOME OF THE METHODS AVAILABLE
Consumer segmentation model based on values, motivational and need states models
Ethnography, U&A, moments of truth
STEP
Concept Creation and Product Design
QUESTIONS ADDRESSED
What elements should the product contain?
What is critical vs. nice to have for the consumer?
How to formulate the product to maximize consumer product experience?
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