SUPRO® TEX

Eating a plant-based meat alternative can look trivial. Developing the best one has a lot of science and creativity behind it.

Our Product Experiences teams are here to work with you by providing insightful intelligence to guide product design, development and formulation. What does it mean? This means that together we can drive faster product development, with higher predictability of success with a consumer-relevant product differentiation.

CONSUMER-CENTRIC EVERY STEP OF THE WAY

STEP

Target Definition and Need Identification

QUESTIONS ADDRESSED

Who are we designing for?
What is the consumer target?
What consumer needs are we addressing?
When, where and how are these needs fulfilled?

SOME OF THE METHODS AVAILABLE

Consumer segmentation model based on values, motivational and need states models
Ethnography, U&A, moments of truth

STEP

Concept Creation and Product Design

QUESTIONS ADDRESSED

What elements should the product contain?
What is critical vs. nice to have for the consumer?
How to formulate the product to maximize consumer product experience?

SOME OF THE METHODS AVAILABLE

Multisensory language, static / dynamic methods
Expert sensory profiling, DoE, ideation, co-creation, rapid assessment design with consumers

STEP

Prototype Validation and Selection

QUESTIONS ADDRESSED

Is the prototype answering the consumer needs?
How is the overall product experience, including utilization and consumption?
Which prototype performs the best?

SOME OF THE METHODS AVAILABLE

Discrimination tests, consumer tests in controlled or realistic environment
Beyond Hedonics™ tools to measure response

This site uses cookies to improve your experience.

We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View our cookies page.

Manage cookie preferences

Strictly necessary cookies

Required

These cookies allow the website to remember choices you make and provide enhanced, more personal features. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Optional cookies

We'd like to set Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. For more information on how these cookies work please see our cookies policy. The cookies collect information in an anonymous form.