SUPRO® TEX

PRODUCT
EXPERIENCE

Eating a plant-based meat alternative can look trivial. Developing the best one has a lot of science and creativity behind it.

Our Product Experiences teams are here to work with you by providing insightful intelligence to guide product design, development and formulation. What does it mean? This means that together we can drive faster product development, with higher predictability of success with a consumer-relevant product differentiation.

Decoding the sensory perception

Investigating the consumer experience

Optimizing the
product
experience

CONSUMER-
CENTRIC EVERY STEP OF THE WAY

STEP

Target Definition and Need Identification

QUESTIONS ADDRESSED

Who are we designing for?
What is the consumer target?
What consumer needs are we addressing?
When, where and how are these needs fulfilled?

SOME OF THE METHODS AVAILABLE

Consumer segmentation model based on values, motivational and need states models
Ethnography, U&A, moments of truth

STEP

Concept Creation and Product Design

QUESTIONS ADDRESSED

What elements should the product contain?
What is critical vs. nice to have for the consumer?
How to formulate the product to maximize consumer product experience?

SOME OF THE METHODS AVAILABLE

Multisensory language, static / dynamic methods
Expert sensory profiling, DoE, ideation, co-creation, rapid assessment design with consumers

STEP

Prototype Validation and Selection

QUESTIONS ADDRESSED

Is the prototype answering the consumer needs?
How is the overall product experience, including utilization and consumption?
Which prototype performs the best?

SOME OF THE METHODS AVAILABLE

Discrimination tests, consumer tests in controlled or realistic environment
Beyond Hedonics™ tools to measure response

Launch
Market Success

WHAT CHALLENGES DOES IFF SOLVE?

Capabilities in practice

Rationalizing portfolio

Matching an existing product

Improving an existing product

Extending current range

Developing different product concepts